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May 24, 2016 | Becca Bray, OA Marketing Executive

The role of marketing in open access

Applying tactics and channels to journal articles

What is the role of marketing in open access (OA) publishing? How are marketing tactics and channels applied to individual journal articles and on specific journals? With OA meaning an individual piece of research has the potential to be read by anyone, our OA Marketing Executive, Becca Bray, lifts the lid on the many and varied ways the team works to maximize the number of people reading.
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