September 29, 2017 | Jodie Bell, Press & Media Relations Manager

Upcoming webinar – Engaging with the media: reaching beyond academia

Communicating your journal’s newsworthy research to the media can be a highly effective method of demonstrating the impact your journal, and the work published within it, has within your field, and also the difference it makes to the public and wider society. However, communicating in such a public forum is not always straightforward and can be a challenge, particularly if you’re not familiar with talking to journalists.

As part of our commitment to encouraging responsible and accurate news reporting of academic research, we are pleased to partner with leading international media organizations, including The Conversation Africa, the Australian Science Media Centre, and the UK Education Media Centre, to help you ensure the research published in your journal effectively reaches the press and secures good quality media coverage. We will be holding a webinar with these partner organizations on engaging with the media, and invite you to join this session to learn about furthering your journal’s reach and impact through the press.

Register here for our webinar on Thursday 12th October at 09:30 - 10:30 BST


What will be covered?

The webinar will provide invaluable insight and guidance from our expert panel on media communications, including:

  • Engaging with the media in the era of “fake news”
  • Tips and advice on how to communicate with the press
  • How to get your journal’s research into the media, including an overview of how to write an article for The Conversation

There will also be the opportunity to ask questions to our panellists during the live webinar. The webinar will be recorded so that those in different time zones can listen to the presentations.


Meet the speakers

Caroline Southey, The Conversation Africa

Caroline is Editor of The Conversation Africa, an independent source of news and views from the academic and research community, delivered direct to the public. Caroline has 17 years’ experience of working in the media, including as editor of the Financial Mail in South Africa, the Financial Times in London and Brussels, and in various roles other roles, including as World Desk Editor and as a foreign correspondent covering European Union agriculture and social policy. 


Lyndal Byford, Australian Science Media Centre

Lyndal is the Acting CEO at the Australian Science Media Centre. She spends her days turning complex scientific papers into accessible tabloid pieces. Lyndal has an Honours Degree in biotechnology from Flinders University, as well as a Graduate Diploma in Science Communication from the Australian National University. She has experience of communicating science in a range of settings, including museums, the pharmaceutical industry and in media relations in Austalia and the UK.

She has also written for media publications, including Crikey, ABC, and News Corp Australia. Lyndal was also a member of Inspiring Australia’s ‘Science and the Media Expert’ working group for the Federal Department of Innovation, Industry, Science and Research.


Fran Abrams, Education Media Centre

Fran began reporting on education for the Birmingham Post and Mail in 1988, and went on to be Education Correspondent of the Sunday Times, the Sunday Correspondent, the Sunday Telegraph and the Independent. She later worked as Westminster Correspondent of the Independent.

Before she joined the Education Media Centre in 2015, Fran spent 15 years working for various media outlets, including as reporter on BBC Radio 4’s File on 4 programme, as well as an educational writer for the Guardian. Her five published books include two on education: Seven Kings, published by Atlantic Books in 2006, and Learning to Fail, published by Routledge in 2010.


Register for the webinar now to learn more about engaging with the media.


If you think your journal has an upcoming article that would be of interest to the media, then let us know by filling in the Press Nomination Form or emailing the Press and Media Relations team at

Published: September 29, 2017 | Author: Jodie Bell, Press & Media Relations Manager | Category: Front page, News and ideas, Raising the profile of my journal | Tagged with: