October 31, 2013 | Michelle Phillips, Publisher

Seismic shift

Metrics, media, marketing and the changing world of journals

Our UK Editor Workshops

In this changing world of journal publishing, issues of discoverability, accessibility, and effective impact are becoming more important to both editors and authors. We recently held two Editor Workshops in Oxford and York chaired by Dr David Green, Global Publishing Director of Taylor & Francis Group, to explore the topics of metrics, media, and marketing directly with Taylor & Francis editors.

Senior Taylor & Francis staff demonstrated how editors and journal authors can use social media tools to enhance the visibility of scholarly research and how metrics can be used to measure the social impact of research. This was followed by a series of presentations from experts who shared their experience and successes. We have now posted vodcasts of the following presentations online for the editors who were unable to attend these events:

Professor Andy Miah (@andymiah), Director, Creative Futures Institute, Institute of the West of Scotland; Fellow, Institute for Ethics and Emerging Technologies; Fellow, Foundation for Art and Creative Technology; Global Director, Centre for Policy and Emerging Technologies delivered his presentation “Everything everywhere: an academic’s life on social media” at both the Oxford and York workshops. The presentation can be viewed via Prezi. See also Professor Miah's blog here.

Adrian Johnson (Director of Royal United Services Institute Publications) followed in Oxford with his presentation “Using research to influence policy: the think tank perspective” and explained how researchers could tailor content for different types of policy makers and for the media.

Dr Eric T. Meyer, a Senior Research Fellow and D.Phil. Programme Director at the Oxford Internet Institute (OII), also shared his insights on metrics and the REF in Oxford with his presentation “Metrics mania: measuring the impacts of research.”

In York, Dr Liz Richardson and Dr Catherine Durose, the editors of Local Government Studies, spoke about social media and metrics from the perspective of journal editors. Liz Karter, author of Women and Problem Gambling followed with advice for authors on how to engage with the media and social media.

We would like to thank the speakers above and the editors who attended for sharing their experience and advice at the workshops.

Andy Miah Transcript - Oxford


Adrian Johnson Transcript - Oxford 


Eric Meyer Transcript - Oxford


Andy Miah Transcript - York 


Catherine Durose & Liz RichardsonTranscript - York


Liz Karter Transcript - York




Published: October 31, 2013 | Author: Michelle Phillips, Publisher | Category: Front page, News and ideas, Raising the profile of my journal | Tagged with: