“If you’re not talking to the media … you’re really not talking to the public” (Lyndal Byford)
At our recent Scholarly Summit events in Melbourne and Sydney, we were joined by media specialists from across the industry for a panel on ‘Research Communication for Public Engagement’.
Alongside the panel chair, Natalie Davall from Taylor & Francis, Lyndal Byford represented the Australian Science Media Centre, an independent news service offering journalists direct access to ground-breaking scientific research. We were also joined by Shannon Schedlich, CEO of the Media Centre for Education Research Australia, which works to improve the links between academia and the media. The final panellist was Misha Ketchell, Editor at The Conversation, a global leader in communicating complex research to the public. They provided great examples of how engaging the public can help create opportunities and real-world impact.
Our top takeaways from this panel discussion are:
- Brushing up your communication skills by making good use of the training resources provided by different media centres, such as Science Media Savvy
- Linking your research into a trending topic by having a ‘hook’ to help the media pick it up
- Making personal connections with journalists and seeking their advice – take them out for a coffee!
Find out more:
We have a whole suite of resources available if you’re interested in finding out more on how to engage with the media. Discover our online hub of content, learn how to help your journal hit the headlines, and take a look at our top tips for communicating with journalists.
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