If you are an editor of a Taylor & Francis journal, please take the time to review whether each successfully submitted article meets the criteria for express promotion. If you think an article that has been accepted to your journal might be of interest to either the specialist or generalist press, please fill in our media promotion nomination form for journal editors.
Taylor & Francis press releases are distributed through multiple channels including the Taylor & Francis Newsroom, via third-party distributors and social media. This is in addition to a wide range of supporting marketing activities carried out by our team of experts.
What can the media do for journal editors and researchers?
- It can increase the impact of research
In order to increase the impact of your journal, it needs to be seen by the right people. Although press is often thought of as a medium that brings research to the general, non-specialist public, it can also be a useful tool for getting ideas heard by other researchers. Press activities can be centred around specialist and subject-specific publications which are targeted primarily at those working within the industry.
- It can help lead to a change in practice
In the medical profession, much research ultimately aims to inform policy and practice. A guide from the UK’s National Institute for Health and Clinical Excellence lists ‘unawareness of, and lack of familiarity with the latest evidence based guidance’ as a major barrier to change in practice. The media’s wide-reaching nature, but also its potential for specialized targeting, make it a powerful tool to combat this barrier.
- It provides a channel for academics to give back to society
Taylor & Francis’ recent white paper, ‘Peer Review in 2015: A Global View’, lists the top motivation of researchers to publish as ‘making a contribution to the field and sharing results’. As a journal editor, you play a key part in enabling this contribution, and the more extensive the ‘sharing’, the greater the ‘contribution’ can be. In the case of publicly funded research, media coverage provides a key channel to inform taxpayers of the results of research they indirectly support. The media can help the public understand how they benefit personally from research, and thus ensure it remains on the agenda of governments worldwide.
- It may support researchers’ bid for future funding
The benefits of media coverage can be tangible and even financial. Even back in 2007, a report from the European Commission stated; ‘It is no longer possible to ignore the public. If science is not successful in reaching the general audiences, it is unlikely that it will find the support and resources it needs to continue to develop.’ In other words, funders could be influenced by the ‘media profile’ of the researcher when considering an application, and the more funding available to researchers, the more potential submissions your journal could receive.
- It is an external acknowledgement of individual and institutional achievements
As well as making a contribution to society, gaining media coverage for research in your journal gives you a platform to give back to sponsors or funding institutions by raising their public profile. Competition between universities can be fierce and so any boost to their brand or reputation is highly appreciated, and could help you to consolidate working relationships in the process.
- It supports the positive perception of scientists and attracts young people to the field
Some may fear that the media may inaccurately represent complex scientific findings and that this could lead to public mistrust of the profession. However, contrary to what one might expect, a study from the SOM (Society Opinion Media) Institute at the University of Gothenburg in 2014 shows a strong correlation between media consumption and confidence in science and scientists. It states that, ‘regular readers of a morning paper–who read it at least three days per week–have more confidence in science and scientists than those who do not read a morning paper on a regular basis.’ Although there may be various contributing factors, one interpretation is that reading science reports can positively impact the public perception of scientists.