To set the scene
Our Australian round tables were held in sunny Sydney and a slightly less sunny Melbourne on the 15 and 17 February respectively. Journal editors and society partners met at the Intercontinental Hotel in both cities to discuss a range of developments and trends in the journal publishing industry. Sarah Blatchford, Journals Regional Director Australasia, opened the day’s proceedings, inviting editors to enjoy the informative presentations, as well as the opportunity to meet-up and talk journals publishing with their fellow peers.
We’ve taken some of the key points from these great discussions to create this list of ‘top takeaways’.
Takeaway #1: sharing success!
One of the key discussions at the round tables was around the increasing complexity of the research and academic publishing system. In the first presentation of the day, David Green, Publishing Director International at Taylor & Francis, discussed some of the opportunities and challenges presented in the new digital landscape. In particular, he highlighted the opportunities and challenges that come with online Scholarly Collaboration Networks (SCNs), platforms that allow researchers to develop and maintain professional relationships.
He discussed the ways in which Taylor & Francis is helping to drive reach and impact in the digital landscape with infrastructure and technology like Author Services, platform metrics, marketing, and social media. The talk raised interesting questions about how we measure impact, maintain ethics, and ensure the reputation of peer reviewed journals is upheld in an online environment.
Takeaway #2: OA is here to stay
Victoria Gardner, Director of Open Access at Taylor & Francis, provided a snapshot of the global open access landscape, including recent trends and developments. She presented some fascinating data on the uptake of open access around the world; for example, Australia currently publishes around 12% of its total research output in a full OA capacity - a figure that surprised a few people in the audience.
Victoria outlined the ways in which OA publishing had been embraced and incorporated into the publishing models at Taylor & Francis, and explained the differences between the various OA options offered to authors.
OA is now regarded as ‘business as usual’ at Taylor & Francis, with new open access options for authors co-existing alongside traditional publishing models. Want to find out more? Check out these posts for more information on open access for editors:
Takeaway #3: dare to be different!
Shelley Benwell, Head of Society & Acquisition Marketing at Taylor & Francis, demonstrated how marketing processes have been transformed in recent years, with the adoption of new digital marketing campaigns, virtual special issues, Twitter, social media and other new strategies such as using cartoon abstracts to explain complex scientific research. You can see an example below of a recent cartoon abstract:
Shelley also talked about how transformative social media has been, in allowing the marketing team to have a two-way collaborative conversation with audiences. Readers can give direct feedback, and tell Taylor & Francis the types of research articles they want to read, or the kinds of research collections that would be useful to them, which allows the marketing team to create campaigns tailored to topics that readers find interesting.
Takeaway #4: new digital developments
Leon Heward-Mills, Global Publishing Director at Taylor & Francis, gave a brief update on some of the exciting new digital developments at Taylor & Francis. These included the integration of Altmetric data into the TFO platform, the introduction of the interactive PDF and the new technology JournalMap, which allows users to browse and filter journal articles based on the geographical locations and information contained in articles. Leon also talked about the exciting, upcoming redesign of the TFO digital platform which will improve the discoverability of articles, and offer a more user-friendly format, with more interactive features. Stay tuned to Editor Resources for more details.
Find out more
At Taylor & Francis we run regular round tables for our editors around the world. These events provide journal editors with opportunities to network with fellow editors, learn about the latest developments and initiatives at Taylor & Francis, and discuss all things journal publishing. As the publisher, these round tables provide us with the occasion to meet with a number of our valued journal editors and to strengthen partnerships in key regions.
Watch our highlights video to get more of a flavor of Taylor & Francis Editor Round Table events.
We will be running more events like this next year, so be sure to check Editor Resources for the latest news and updates.