“Impact” has become a key topic of discussion in scholarly publishing. With research budgets under pressure, academics are now being compelled by government and funders to show how their work is having an impact, not just within their research communities but on the wider world outside of academia.
With this in mind, we focus on the ways that scholarly journals can make an impact and the role that editors can play in this. As a journal editor, what can YOU do to ensure your journal is read, used, and cited? Read our top 10 tips for helping your journal make an impact.
1. Review and refresh Aims & Scope
Ensure that each journal has a persuasive, clearly communicated, concise message about why it exists and what it aims to achieve. With your Taylor & Francis contact, revisit this statement regularly to ensure that it is up to date and reflective of the journal’s content and the relevant field(s) of research.
2. Utilize social media
Effective use of social media can facilitate improved access to research communities and help you build more rewarding and loyal relationships with authors and readers.
3. Ensure journal visibility
Encourage sign-up to Taylor & Francis alerting services.
Also, check that your institution has a subscription to your journal. If not, recommend it!
4. Participate at conferences
Editors and board members play a vital role in distributing information and news to the networks they are involved with. Use key conferences in your subject area(s) as an opportunity to spread the word about your journal. Ask your Taylor & Francis contact for promotional materials to take with you.
5. Put papers on a pedestal with press releases
Let your Taylor & Francis contact know about upcoming or recent articles that could be highlighted to the media. We can work with you and the author to prepare press releases for newsworthy articles, helping to bring journal content to the attention of a wider audience.
6. Video and audio
7. Content is king
Focus on quality, commission special issues, publish review articles, identify “hot” topics, replicate past successes.
8. Support rising stars!
Encourage submissions from early-career researchers – new talent is essential for a journal’s health. Consider inviting emerging researchers to join the Editorial Board or setting up a mentoring program.
9. Advise authors
Encourage authors to be content champions. They could promote their work by using their 50 free eprints, highlight their publication via social media, create a video abstract, and register for a unique ORCID author identifier. More details can be found here and on Taylor & Francis Author Services: journalauthors.tandf.co.uk.
10. Get indexed
Understand criteria for acceptance into the key indexing services – usually quality, subject relevance, timeliness, and wide reach: similar to author expectations!