Articles tagged with: Marketing

October 30, 2017 | Victoria Farrimond Journals Development Coordinator

Tools for quick and effective social media management


Academics are increasingly using social media platforms to share research, and it’s not hard to understand why: it’s quick, easy and – if done right – can have a vast reach. Likewise, more and more editors are turning to social media marketing to promote their journal’s published work, which is not surprising when you consider that it costs nothing, and having an online presence increases your search engine rankings (Google and other search engines now use this as a significant factor in their results).…

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February 22, 2017 | Chrissy Sihdu, Press & Media Relations Executive

Why use press releases to promote research?


Getting your journal’s articles in the media can help your research make a big impact in academic circles, society and government.

Whether your aim is to encourage readership, increase citations or influence policy, a press release can be a key instrument in achieving these aims.…

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February 7, 2017 | Miles Richardson, Multimedia & Social Media Editor of 'Ergonomics'

Creating an online identity: a social media editor’s perspective

Miles Richardson, Multimedia & Social Media Editor of 'Ergonomics' shares his expertise


Dr Miles RichardsonMany journal editors are embracing social media to create an online identity and reach a digital audience to promote their journals more widely. Miles Richardson, Multimedia & Social Media Editor of Ergonomics, shares his tips on getting started, making an impact, and how the data can be used to improve the overall quality and performance of a publication.…

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January 17, 2017 | Jodie Bell, Press & Media Relations Manager

Helping your journal hit the headlines in 2017


To mark the start of the new year, the Taylor & Francis Newsroom has a fresh new look. Find out about some recent developments which will help your journal reach the press in 2017.
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May 31, 2016 | Becca Bray, OA Marketing Executive

Open access: what are the opportunities for marketing and publicity?


Marketing open access (OA) journals and articles offers a huge amount of opportunities to maximize the visibility of research, not only within academia but also beyond. Becca Bray, OA Marketing Executive at Taylor & Francis, gives an insight into the impact publishing OA can have, with real life examples to inspire and inform.
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May 24, 2016 | Becca Bray, OA Marketing Executive

The role of marketing in open access

Applying tactics and channels to journal articles


What is the role of marketing in open access (OA) publishing? How are marketing tactics and channels applied to individual journal articles and on specific journals? With OA meaning an individual piece of research has the potential to be read by anyone, our OA Marketing Executive, Becca Bray, lifts the lid on the many and varied ways the team works to maximize the number of people reading.
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July 28, 2015 | Louise Phillips Marketing Executive

Using Search Engine Optimization techniques to increase discoverability of research


Search engines are most people’s first port of call for answering questions. But what about finding academic research? How can you make sure that the research published in your journal is at the top of the results list? Take a look at these SEO techniques that you and your authors can use to help ensure that the research published in your journal is as discoverable and widely read as possible.
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June 16, 2015 | Leila Jones Publishing Manager - Journal Development

Twitter tips for editors


Many journals editors are embracing Twitter in order to reach a digital audience and promote their journal(s) more widely. A well-managed journal Twitter account, as part of a wider marketing strategy, can help build and maintain the brand and reputation of journals and enable editors to connect with authors and readers on a personal level, enhancing key relationships. To help support our editors who are already using Twitter to promote the journals they work on (and those who are keen to give it a try), we have put together some guidelines and tips. Why not share yours with us?
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March 26, 2015 | Dr. Miles Richardson Multimedia and Social Media Editor, Ergonomics (@ergonomics1957)

Creating video abstracts – a view from a Multimedia and Social Media Editor


Miles Richardson has recently been appointed as the first ever Multimedia and Social Media Editor for Ergonomics. Miles outlines his plans for this new role and offers a practical look at the benefits of encouraging authors to record video abstracts for their articles.
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January 29, 2015 | Paula Muraca Associate Editor, Journal of Intercultural Studies

Adventures into Twitter


Convinced enough by claims about the benefits of social media for enhancing reach and impact (and perhaps also to satisfy a latent sense of adventure), the editors of the Journal of Intercultural Studies began an official Twitter account for the journal in June last year. In this post Paula Muraca, Associate Editor, shares what she has learnt so far.
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December 4, 2014 | Jodie Bell Communications Manager

How important is social media as a communication tool?


How important is social media as part of our communication? Is it worth dedicating time and effort to maintain a social media account? Taylor & Francis recently conducted research to investigate social media use and practice, and the findings have been published in a white paper.
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October 21, 2014 | Lindsay Allen, Publisher, Engineering, Computer Science, and Technology & Claire Doffegnies Journals Development Coordinator

“Stay ahead of the curve! – editors, authors, readers.”

U.S. editors’ round tables


Journal editors and Taylor & Francis staff gathered in New York ( September 30) and Chicago ( October 2) to discuss the latest developments in journal publishing at the U.S. editor round tables. The chosen theme was “Stay ahead of the curve! – editors, authors, readers.”
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October 21, 2014 | Elaine Roberts, Marketing Executive

Introducing regional free-access months


Taylor & Francis has launched a new initiative which will offer free access to journal content for all researchers in a number of selected countries. As well as providing a great opportunity for scholars, we hope this will help to strengthen partnerships in key regions and increase awareness of our journal brands.
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October 7, 2014 | Matt Peck Senior Marketing Executive

Join in with the Open October celebrations


This October we’re running a number of great offers in the build-up to, during, and after Open Access Week. If you or any of your peers are interested in submitting a paper OA then October is definitely the month to do it.
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June 9, 2014 | Fiona Counsell, Managing Editor

Visual multimedia

A practical guide


Video content is proving to be a very effective tool for helping to raise the profile of journals. This new guide is full of practical advice about how you can record your own pieces to camera.
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March 24, 2014 | Kate Nuttall Publisher @k8nuttall

The role of #Twinterviews

Learning from the social media successes of the Journal of Sports Sciences (JSS)


We find out how one journal which has embraced the potential of the microblogging site Twitter has gained over 5,000 followers in less than nine months; we learn what a “twinterview” is; and we interview the JSS Social Media Editor who gives us his top tips for running a successful Twitter account.
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November 29, 2013 | Mariette Enslin, Regional Managing Editor

What’s up in South African journals publishing?

Insights from our 2013 Editorial indabas


The purple jacarandas were in full bloom in Midrand near Johannesburg, and Table Mountain in Cape Town was looking its best, as we congregated for our two Editorial indabas (gatherings) in October. The two meetings were well attended by journal editors, co-publishers, society partners, and funders.
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November 22, 2013 | Catriona Hauer Global Marketing and Customer Services Director

Marketing and metrics for maximum impact


Catriona Hauer from the Taylor & Francis Marketing team discusses maximizing the impact of individual articles, whilst also “thinking big.”
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November 15, 2013 | Lucy Giles, Senior Marketing Manager

Celebrating OA Week 2013


October 21 – October 27 was Open Access Week 2013. Taylor & Francis took the opportunity to get involved and raise awareness of the range of open-access (OA) publishing options offered through a full program of events.
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October 31, 2013 | Michelle Phillips, Publisher

Seismic shift

Metrics, media, marketing and the changing world of journals


In this changing world of journal publishing, issues of discoverability, accessibility, and effective impact are becoming more important to both editors and authors. We recently held two Editor Workshops in Oxford and York chaired by Dr David Green, Global Publishing Director of Taylor & Francis Group, to explore the topics of metrics, media, and marketing directly with Taylor & Francis editors.
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September 19, 2013 | Dr David Green, Global Journals Publishing Director

Editor Workshops in the UK


October 2013 Following the very successful Society Workshops earlier in the year in London and Washington, DC, on the ‘Seismic Shifts’ in journal publishing, in October 2013...
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August 7, 2013 |

Working with Taylor & Francis


From our network of global offices, Taylor & Francis staff provide local expertise and support to our editors, societies, and authors. You will receive a list of your personal contacts from Taylor & Francis.
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June 27, 2013 |

Social media guidelines


There are many forms of social media networks available – Twitter and Facebook are two of the larger, more popular social networking brands, while others include Google+, LinkedIn, Pinterest, and YouTube.
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June 27, 2013 |

How to record a podcast


This is a beginner’s guide for editors wishing to record an audio interview to promote a journal, based upon the experience of Taylor & Francis staff, who have recorded a series of audio interviews with leading editors and academics...
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January 27, 2013 |

Raising the profile of my journal


The contribution of editors and editorial board members to the marketing process is greatly valued and can have a real impact on the continued success of a journal. Board members play a vital role in distributing information and news to the networks they are involved with.…

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