Social media is profoundly altering the way today’s academics work. From article searching to teaching tools, the ecosystem of scholarly life is now increasingly dependent on the online medium for information gathering, sharing, and discussion.
So how are journal editors responding to this fundamental change? In this illuminating video, prepared specifically for Taylor & Francis editors, Professor Andy Miah provides an instructive insight into the platforms, processes, and principles of using social media to generate more impact for a journal and its research articles. Professor Miah reasons that social media is now an essential enabling tool for editors, which can both facilitate improved access to research communities and build more effective, cohesive, and loyal relationships with authors and readers.
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