Prof. Keyan Tomaselli is a professor and a fellow of the University of KwaZulu-Natal (UKZN). He is the editor of the journal Critical Arts: South-North Cultural and Media Studies, published by Taylor & Francis. In this article, Prof. Tomaselli shares his advice on what to consider, and what actions to take, after your latest issue goes to publication.
Getting published is just the beginning. It will have been an intense journey in many cases, often involving revisions, and liaisons with editors, reviewers and publishing staff. Such is the pressure to publish that the next stop is often left to the publisher, that of promoting the article. Yet, the best people to do this are authors themselves. They know who and where their scholarly communities are and what how to leverage to access them.
Publishing is a three-way partnership
Publishing is a three-way partnership between author, journal and publisher. Promotion is a three-way partnership that should never cease. That’s how impact is engineered. Critical Arts started life as an activist anti-apartheid journal. In the 1980s we typed it up on a golf ball typewriter, printed it on an offset litho, and personally distributed it via book stores, a subscription list and at conferences. This was hard, physical work. Yet the impact was measurable. Books stores ordered re-prints, articles were republished in other journals and books, and authors got invited to conferences all over the world. It shaped entire paradigms in Southern Africa during that decade. This occurred because we ensured that the journal was read, its readers ensured impact, and it was well-cited.
Pass it on: Direct your authors our Author Services resources
Encourage your authors to use their free e-prints
Author cooperation extends impact and the life cycle of an article. In the analogue days, authors were sent offprints which had to be laboriously stuffed into envelopes, which had to be addressed, stamped and posted. Just one significant citation of the hundreds that might have been sent out, could positively impact a whole career. Now you can do this at the push of a button and, what more, Taylor & Francis Group offers all published authors 50 free e-prints to distribute accordingly: just imagine the impact this could have on your research.
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Appreciate the importance of ‘impact’
University administrators are now insisting that publication must have impact. So publishers and indexes have developed ways of measuring exposure via a variety indices, from number of views to citations. The pendulum is shifting from publication to the real academic currency, citation, usually on the premier lists of Web Science, Scopus and so on.
Share it now: Ten tips to maximize the impact of your research